Mission and Core Values
SmartPak’s mission is to be our customer’s preferred resource for innovative animal
care solutions delivered through an exemplary, consistent and trusted service experience.
Our goal is to be an industry innovator and leader. We achieve this through dedication,
hard work and commitment at every level of our corporation. We strive to achieve
these goals by emulating certain core values as a company.
These are:
Speed.
SmartPak was born and lives in “internet time”. Everything we do requires us to
maintain a collective sense of urgency, intensity and fun. We are faster and better.
Maniacal Customer Focus.
Providing stunning, memorable service to our customers is at the heart of everything
we do. All of our staff, from Catalog Design to Production and Operations, is here
to encourage and support every effort to delight our customers.
Analysis.
Our direct relationship with customers allows decision making to be guided by fact-based
analysis, experimentation, and testing rather than relying mainly on intuition.
Risk-taking.
SmartPak’s business centers on innovation, and that means breaking with tradition
and trying radical new things. We will go to any lengths, to better serve our customers
in the hopes of providing the best of everything possible.
Team.
Our stellar team is our only irreplaceable asset. We reward commitment with autonomy
and support, while investing in development through mentoring and opportunities
to build skills. We are a group of diverse and singularly talented individuals unified
as one company.
Execution.
We do not rest our laurels on planning and good intentions. We rely on execution
and results. The enormously challenging environment in which SmartPak does business
requires exceptional execution and no excuses. Continual improvement is integral
to our business processes.
Respect.
Respect and high ethical standards drive our business culture. We respect each other,
our customers, our suppliers and the environment. We pledge to conduct ourselves
in the highest ethical manner.
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